Emma

Emma · Social video. Video for mattress brand Emma: creative direction, script and editing, shot on iPhone.

Brief

Emma is a mattress brand with German technology expanding across Mexico and Latin America. The goal was to communicate the product's benefits (German engineering, motion isolation, breathable foam, and a box-compressed, easy-to-transport design) in a fun, original way built for social media.

My role

I was in charge of the creative direction, script, visualization, wardrobe, and editing for this campaign. My approach was to communicate the brand's brief through a narrative that felt entertaining for the audience.

Process

Once I receive the brand's brief, I write the script and prep for the shoot. This video was filmed on iPhone in about three hours, with editing just as fast. Speed of production is key for social media campaigns.

KPI's

The post has 38,207 views and reached 16,936 accounts.